New ebook: Before You Borrow, how lenders decide and how to get your business loan approved. Get it for $7.99 →
New ebookHow to Research Like a Wall Street AnalystFind original sources, analyze trends, build your own insightsGet it now →
Markets
Friday, October 23, 2026
The Company Chronicle

Stocks

Apple is $9 billion short of passing Nvidia as the world's most valuable company

Apple is worth $5.07 trillion to Nvidia's $5.08 trillion, a 0.2% gap, with the iPhone Duo on sale and earnings on Nov. 2. The part the headlines skip: services make 28% of Apple's sales but 42% of its gross profit.

Chronicle chart of Apple shares over one year, near a record high
Apple (AAPL), one year. Chart: The Company Chronicle, Yahoo Finance data. Photo: The Company Chronicle

Apple is within a rounding error of taking back the title of the world's largest listed company. On Nasdaq's quote page late Friday, Apple carried a market value of about $5.075 trillion and Nvidia about $5.084 trillion, a gap of roughly $9 billion, or 0.2%. CNBC reported a wider gap earlier in the day, $5.05 trillion for Apple against $5.10 trillion for Nvidia, and noted that Apple briefly passed Nvidia in July before falling back.

How the gap closed

The two stocks have gone in opposite directions for a month. Using daily closes, Apple rose from $335.92 on Sept. 24 to $347.73 on Friday, up about 3.5%, and sits within 0.1% of its Oct. 22 peak. Nvidia fell from $224.58 to $210.96 over the same stretch, down about 6%. Nasdaq's summary data puts Nvidia's 52-week high at $243.37, so it trades roughly 13% below it. CNBC ties the split to worries about financing for AI spending weighing on Nvidia, while enthusiasm for Apple's new iPhone Duo, which went on sale Friday from $1,999, has lifted Apple.

Apple, 6M. Chart by TradingView.

The number behind the number: what Apple really earns from

The coverage focuses on the phone. Apple's own filing says the gross profit is made somewhere else. In its 10-Q for the June quarter, Apple reported net sales of $109.4 billion, up 16% from a year earlier, split like this:

June quarter 2026Net salesGross marginGross profitShare of gross profit
Products (iPhone, Mac, iPad, wearables)$78.7 billion40.1%$31.5 billion57.6%
Services$30.7 billion75.6%$23.2 billion42.4%
Total$109.4 billion50.1%$54.8 billion100%

Gross profit here is net sales minus cost of sales, from the statement of operations; the shares are our arithmetic. Services were 28.1% of sales and 42.4% of gross profit. Total gross margin rose to 50.1% from 46.5% a year earlier, and products margin alone rose to 40.1% from 34.5%. That matters for the Duo: a $1,999 phone at Apple's improving hardware margin adds far more gross profit per unit than the average device it replaces, which is the case bulls make. The counter-case is that early scarcity and sold-out preorders, which CNBC described, are not the same as a full quarter of volume.

What the market is waiting for

Apple reports on Nov. 2, according to CNBC, which cites revenue expectations of about $113 billion against Apple's earlier guidance for 9% to 11% growth. The Duo went on sale after the quarter's end, so its effect would appear mostly in the next report rather than this one. Management's commentary on demand, supply and the Duo's mix is likely to matter more than the headline quarter.

Nvidia is the other half of the race. CNBC attributes its slide to concerns about the AI financing environment, so a change in that mood could flip the ranking again. With a 0.2% gap, a single day's move in either stock decides who is first. A Yahoo Finance headline counted this as Apple's fifth stint at the top.

Who it touches

For an index investor, the ranking itself changes little; what matters is how concentrated returns are in a handful of names. We looked at that in our piece on AI stocks making up half of the S&P 500's value. For anyone who sells or repairs devices, the practical point is that the high-end phone cycle is the one to watch in Apple's Nov. 2 commentary. See our markets page for the day's backdrop.

Sources: CNBC, Oct. 23, 2026; Nasdaq.com quote data read about 6:50 PM ET Oct. 23, 2026 (market values reflect extended-hours pricing and differ slightly from CNBC's midday figures); Apple Form 10-Q for the quarter ended June 27, 2026, on SEC EDGAR; Yahoo Finance daily closes. Some data may be delayed. This is market information, not investment advice.

Want your business to be the answer?

Get a full package of articles about your business, built so customers, Google and AI assistants can find you.

Get featured
New ebook from The Company ChronicleHow to Research Like a Wall Street AnalystFind original sources, analyze trends, and build your own insights. 36 pages with worksheets.Get the ebook · $29Instant PDF download
New ebook from The Company ChronicleHow to Research Like a Wall Street AnalystFind original sources, analyze trends, and build your own insights. 36 pages with worksheets.Get the ebook · $29Instant PDF download

Business Spotlight

Want us to publish your business?

Our team writes and publishes articles about your business on The Company Chronicle every month, with a link to your website. Plans from $30 a month, cancel anytime.

Publish with us