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Thursday, October 22, 2026
The Company Chronicle

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P&G beats on sales but warns commodities will cost $1.4 billion this year: margin down 150 points

Procter & Gamble grew sales 4% to $23.3 billion, yet earnings per share rose only 1%. The company's own release shows where the money went: raw materials, energy and freight, plus price cuts it chose to make.

Procter & Gamble reported first-quarter results on Thursday that beat Wall Street's expectations, and the shares were up 5.45% at $165.39 at 9:51 AM ET, according to Nasdaq. CNBC reported the beat against LSEG estimates. The company's own earnings release carries the part the headline leaves out: the profit on each dollar of sales fell.

Procter & Gamble, 6M. Chart by TradingView.

The number behind the number

Net sales rose from $22.4 billion to $23.3 billion, up 4.0%. Diluted earnings per share rose from $1.95 to $1.97, and core earnings per share from $1.99 to $2.00. Sales grew four times faster than earnings per share.

The gap is in gross margin, which P&G says fell 150 basis points on a core basis. The release breaks that down:

Core gross margin, change vs a year agoBasis points
Higher commodity costs-140
Product reinvestments-140
Unfavorable mix-50
Rounding and other-10
Gross productivity savings+120
Lower tariff costs and recoveries+50
Increased pricing+20
Total-150

On $23.3 billion of sales, 150 basis points is roughly $350 million of gross profit a quarter, our arithmetic. Cost savings and lower general expenses recovered most of it further down the income statement. Core operating margin still fell 80 basis points.

A price rise it did not take

The sales growth was mostly volume. Of the 4.0% increase, 2.4 points came from volume, 1.1 from mix and only 0.4 from price. P&G's own table shows the fabric and home care segment, which includes Tide, grew volume 4.3%, while health care volume fell 2.9% and grooming volume fell 0.4%. The company is paying for that volume. "Product reinvestments" cost it as much margin as commodities did.

The obvious read is that a consumer giant is passing inflation to shoppers. This quarter it was not: price added 20 basis points to margin, against 140 lost to commodities.

The full-year bill

P&G now expects a commodity headwind of about $1.4 billion after tax for fiscal 2027, "driven by higher raw materials, energy and transportation costs." Add $300 million from higher net interest expense, $150 million from lower non-operating income and $50 million from currency, and the company puts the combined drag at $0.79 a share, or 11% of core earnings growth. Core EPS guidance is unchanged at $6.89 to $7.11, against $6.89 last year. Organic sales growth is still guided at 1% to 3%. All-in sales growth moves up to 2% to 4% only because the Thorne acquisition closed on October 1.

Who feels it on the shelf

The retailers that stock P&G are the ones negotiating this. A supplier absorbing a $1.4 billion cost increase while saying it will "price with innovation" (CFO Andre Schulten's words on the earnings call, per CNBC) is signalling new pack sizes and premium versions, not only list-price moves.

  • Independent grocers and corner stores. They have little leverage on cost per case and carry the detergent, diapers and paper on which volume rose.

    112,779 independent retail stores are listed on CheckThisBiz, a directory of 7,704,724 independent US businesses, including 14,307 in CA, 9,799 in TX, 9,064 in NY. Chains and franchises are excluded from that count, so these are the owner-operated businesses that actually apply for funding.

    Watch for pack-size changes on invoices before price changes.
  • Cleaning and janitorial companies. Fabric and home care was the strongest segment. Energy and freight costs are the same ones in their own bills.
  • Salons and barbershops. Beauty and grooming organic sales grew 5% on innovation-based pricing and mix, so premium hair and shave products are where increases are showing.

The right move for most owners is to compare the per-unit cost on the next three invoices rather than the case price. Nothing in the release says list prices are about to jump; it says the mix is shifting toward premium and larger packs.

What we are watching

Whether the 0.4-point price contribution rises in the December quarter, and whether the commodity headwind holds near $1.4 billion if oil stays above $100, as our pre-market brief noted for WTI. See the markets page for live prices.

Sources: Procter & Gamble first-quarter fiscal 2027 release; CNBC; SEC EDGAR; share price via Nasdaq at 9:51 AM ET, delayed. This is market information, not investment advice.

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