Apple unveils its first touchscreen MacBook Pro at $2,899, shipping November 6

Apple on Tuesday showed the first Mac laptop you can touch, ending years of the company insisting the Mac and the touch screen did not belong together. The new MacBook Pro, announced on Apple's newsroom, comes in 14-inch and 16-inch sizes, starts at $2,899, and reaches customers on November 6.

It was the headline act of a short product blitz. A day earlier, on October 27, Apple refreshed the standard 14-inch MacBook Pro with its new M6 chip at $1,999, a machine with no touch screen. The split is the point: Apple is selling touch as a premium feature, not a default.

What is actually new

The centerpiece is the display. Apple calls it the PROLED XDR Display, an OLED panel rated at up to 2,000 nits of peak brightness in both HDR and SDR content and a 10,000,000:1 contrast ratio. Touch input is built into the screen itself, and Apple added a stiffer hinge so the lid does not bounce when you press it, the practical problem that kept touch off the Mac for a decade. The notch is gone, replaced by a Dynamic Island-style cutout borrowed from the iPhone.

Inside, the laptops run Apple's M5 Pro or M5 Max chips, not the newer M6 that went into the cheaper model, with up to 128GB of unified memory and up to 16TB of storage. Ports include three Thunderbolt 5 connectors, HDMI, an SDXC card slot, MagSafe and a headphone jack. The 14-inch weighs 3.0 pounds and the 16-inch 4.0 pounds.

The numbers

Model	Starting price	Chips
MacBook Pro 14-inch (touch)	$2,899	M5 Pro / M5 Max
MacBook Pro 16-inch (touch)	$3,399	M5 Pro / M5 Max
MacBook Pro 14-inch (standard)	$1,999	M6

Preorders open October 30, with availability November 6. Apple shares traded near $344 on Tuesday, close to a record high set a week earlier.

Confirmed versus unconfirmed

The prices, chips, display spec and ship date are from Apple's own announcement. Before the event, reporting had pointed to an iMac and an OLED iPad mini on the same stage; Apple's MacBook release and the coverage of the event do not confirm those products, so we are not reporting them as launched.

What it means for buyers and the business

For a professional buyer, the question is whether touch earns the roughly $900 gap over the standard 14-inch machine. For video editors, illustrators and anyone already reaching for an iPad as a second screen, the brighter OLED panel may matter more than the touch itself. For most office users, the $1,999 M6 model is the volume product and the touch Pro is a halo.

For Apple's business, the launch leans on a familiar lever: raising the ceiling price of the lineup. A touch MacBook Pro starting at $2,899, and configuring far higher with maxed memory and storage, lifts the average selling price of the Mac line into the holiday quarter. Mac is a minority of Apple's revenue, well behind iPhone, so the near-term earnings effect is modest, but a new high-end tier with its own OLED supply chain is the kind of feature Apple uses to defend pricing.

What to watch

• Preorder-to-ship timing on November 6, an early read on OLED panel supply.
• Whether Apple extends the PROLED display down the lineup next year, which would signal OLED costs are falling.
• Mac revenue and average selling price in Apple's holiday-quarter results.

Sources: Apple Newsroom; TechCrunch; price data from our own AAPL chart as of October 28, 2026. This is market information, not investment advice.